Online grocery shopping emerges as market share contender
Colin Guheen, Wells Fargo Sector Manager, Packaged Foods, Restaurant, and Food Retail
Chris Innes, Wells Fargo Industry Risk Associate, Packaged Foods, Restaurant, and Food Retail
You can’t smell fresh cilantro through your computer screen or feel the ripeness of an avocado on your smartphone. That is, until such technology is developed. Over the next decade, as online shopping evolves as the fastest growing channel in the grocery sector, we will see if a true phase-shift emerges in food buying behavior, or if online grocery shopping plateaus and becomes an occasional option for “stock-up” packaged goods.
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