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Is organic production the next product differentiator?

Is organic production the next product differentiator?

Lee Ann Pearce, Sector Manager, Wineries, Vineyards, Tree Nuts

I recently visited one of our Oregon winery customers and they told me that, over the next two years, their vineyard would be completely converted to organic production. I wondered if their customers would appreciate the change since converting to organic farming takes a minimum of three years and is regulated by the government. Would the increase in farming costs and regulatory reporting be important to the consumer?

 

Michael Swanson blog: What is up with the farm ground market?

Michael_SwansonMichael Swanson, Ph.D., Wells Fargo Chief Agricultural Economist

There are all sorts of lenders in the world, and they all approach loans a little differently. At the end of the day, all lenders look at the same things no matter what they start with. Some start with cash flow, and others start with collateral. However, they eventually look at both of them for any business because these two things are really the same thing.

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Food Matters blog: Field of robotic dreams

Ken ZuckerbergKenneth Scott Zuckerberg, AIF® AFA®, Wells Fargo Sector Manager, Agrifood Technology and Packaged Foods

The first modern day industrial robot was deployed on a General Motors assembly line in 1961 about 60 miles south of my hometown in New Jersey. Two decades later, robots had become commonplace in U.S. automobile manufacturing as automation was embraced to improve quality, productivity, and efficiency. This did not occur by accident. At that time, Ford and General Motors were losing market share to Japanese and German car makers. While the dynamic from the automotive industry is not perfectly analogous to farming, there are some similarities.

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Wells Fargo industry update

Industry Analysis

Review a comprehensive monthly update from the Wells Fargo Food and Agribusiness Industry Advisor team covering supply and demand drivers up and down the food value chain — from crop inputs to the grocery aisle.

 

 

Washington update

Washington update

Review a summary of monthly Federal Government activities and their potential impact on the Food and Agribusiness industry.