The International Business Indicator tracks the strength and direction of U.S. companies’ international business outlook and activity over time..
Results from the 2016 Wells Fargo International Business Indicator Survey reveal that while the struggling global economy has some U.S. businesses rethinking how they approach international markets, most continue to pursue opportunities abroad.
The International Business Indicator tracks the strength and direction of U.S. companies’ international business outlook and activity over time. This year’s score is 65, up from last year’s score of 63, both in the generally positive range.
Six in 10 U.S. companies expect the level of their international business activity to increase in the next 12 months and 57% believe that the international component of their business will become more important. Also in the survey, Western Europe overtakes China as the most important international market for U.S. companies today, but China remains the top “hot spot” for future growth, with Mexico, Brazil, India, and Canada rounding out the top five.
View the materials below to learn more about the perceptions and global plans of U.S. companies.
Learn how currency market volatility has affected U.S. companies’ plans abroad, and what you can do to mitigate your risk.
Find out why more companies name Western Europe versus China as their top region for business.
About the 2016 survey
On behalf of Wells Fargo, global research firm GFK conducted 262 telephone interviews between December 15, 2015 and February 5, 2016, with executives at U.S. companies with annual revenue of $50 million or more that conduct business internationally. Additionally, participants had to be at the associate vice president and director level or above, with involved directly with the company’s international business plans or strategies. The margin of error on the total is 7.3% with a 95% confidence level.
The International Business Indicator score represents the average of responses for two questions regarding the level of importance and activity that U.S. companies expect from their international business in the next 12 months. The Indicator score ranges from zero to 100, where 100 indicates an absolute positive outlook, 50 indicates a neutral outlook, and zero indicates an absolute negative outlook.
- Full Survey Report (PDF) A comprehensive view of the 2015 survey results
- Infographic (PDF) — An infographic illustrating the most compelling 2015 survey findings
- Full Survey Report (PDF) A comprehensive view of the 2014 survey results
- Infographic (PDF) — An infographic illustrating the most compelling 2014 survey findings
For questions or comments regarding the International Business Indicator survey, please email firstname.lastname@example.org.